Investor Overview

Powering the $6.2 Trillion$6.2 Trillion Social Commerce Revolution

White-label platforms where communities own their brand, data, and commerce. We're building the infrastructure for the next generation of social commerce.

$6.2T

Market by 2030

31.6%

CAGR Growth

1.2B

Social Shoppers

The Market Problem

A $6.2T market with broken infrastructure

Social commerce is exploding, but businesses are stuck renting space on platforms that don't serve their interests.

1.2B

Users on Facebook Marketplace

Building someone else's empire

$46B

Wasted on bad targeting

21% of social ad spend

0.9%

Social platform conversion

vs 74% on owned platforms

Social Commerce is massive, but not yours

1.2B users trust peer reviews. 95% read reviews before buying. But all that value flows to platforms you don't control.

Social Platforms fail communities

$46B wasted on poor targeting. 0.9% conversion vs 74% on owned platforms. The ROI equation is broken.

Merchant experience is fragmented

Shopify for commerce, WhatsApp for chat, Instagram for content, Calendly for bookings. Tool stacking kills efficiency.

No path to ownership

Building on rented land means you'll never own your audience, data, or customer relationships. One algorithm change can tank everything.

Sodium is the solution
Market Opportunity

The $6.2 Trillion Opportunity

Social commerce is the fastest-growing segment in retail. Brands that own their community platform capture more value. Those that don't, get left behind.

$6.2T

Social Commerce Market

Projected by 2030

31.6%

CAGR Growth

2024-2030 compound growth

3x

Market Expansion

Growth from 2024 to 2027

1.2B

Active Buyers

Already purchasing socially

What's driving the growth

95%

Trust-based commerce

95% of consumers read reviews before buying

74%

Community loyalty

74% conversion on owned platforms vs 0.9% on social

$250B

Creator economy growth

$250B creator economy seeking better tools

Platform fatigue

Brands seeking independence from algorithm changes

Don't rent your audience. Own it.

The Solution

Sodium: Where Community Meets Commerce

A complete white-label platform that gives brands true ownership of their community, commerce, and data.

White-Label Ownership

Your brand, your domain, your data. No platform dependencies or algorithm anxiety.

All-in-One Platform

Social feed, e-commerce, bookings, and messaging in one unified experience.

Multi-Vendor Marketplace

Enable your community members to sell their own products and services.

Launch in Days

Built on battle-tested infrastructure. Go live in days, not months.

Everything your community needs, in one place

Stop juggling multiple tools. Sodium brings social, commerce, and services together in a seamless branded experience your community will love.

Branded iOS & Android apps
Custom web platform
Social feed & community
E-commerce & checkout
Appointment booking
In-app messaging
Analytics dashboard
Multi-vendor support
Payment processing
Push notifications
Content moderation
Admin controls
Sodium platform interface
Competitive Landscape

The only complete solution

Existing solutions force painful trade-offs. Sodium is the first platform that truly combines community, commerce, and services.

Social Platforms

Facebook Groups

  • No brand control
  • No commerce
  • Algorithm dependent

E-commerce

Shopify

  • No social features
  • No community
  • High transaction fees

Community Platforms

Mighty Networks

  • Limited commerce
  • No multi-vendor
  • Basic mobile

Community Platforms

Circle

  • Web-only focus
  • No bookings
  • Limited commerce
FeatureSodiumFacebook GroupsShopifyMighty NetworksCircle
White-label branding
Native mobile apps
Social feed
E-commerce
Multi-vendor marketplace
Appointment booking
In-app messaging
Full data ownership
Custom integrations

Our Moat

Sodium is the only platform that combines white-label ownership, native mobile apps, full e-commerce, multi-vendor marketplace, and service bookings in one unified experience.

Business Model

Built for sustainable growth

A hybrid SaaS + transaction model that aligns our success with our customers' growth.

Starter

For creators and small communities just getting started

$99/month
5% fee(capped at $500/mo)
  • Up to 500 community members
  • Branded web platform
  • Basic e-commerce
  • Community feed & messaging
  • Email support
Most Popular

Growth

For growing brands ready to scale their community

$299/month
3% fee(capped at $1,500/mo)
  • Up to 5,000 community members
  • Native iOS & Android apps
  • Multi-vendor marketplace
  • Appointment booking
  • Analytics dashboard
  • Priority support

Scale

For established brands with large communities

$599/month
1% fee(capped at $5,000/mo)
  • Unlimited community members
  • White-label apps (your brand)
  • Advanced integrations
  • Custom checkout flows
  • Dedicated success manager
  • SLA guarantees

Revenue Composition

70%

SaaS Subscriptions

Predictable recurring revenue from platform access

25%

Transaction Fees

Capped percentage on GMV processed through platform

5%

Premium Add-ons

Custom integrations, enterprise features, and services

Target Unit Economics

<$500

Target CAC

Inbound & partnership-focused

$12,000+

Target LTV

24+ month average retention

>24x

LTV:CAC Ratio

Best-in-class unit economics

85%+

Gross Margin

Software-only delivery model

Ready to power the social commerce revolution?

We're building the infrastructure for the next generation of community-driven commerce. Let's discuss how you can be part of the journey.

$6.2T market opportunity with 31.6% CAGRFirst-mover in white-label social commerceProven technology, ready to scaleCapital-efficient hybrid SaaS modelStrong unit economics (>24x LTV:CAC target)

For investor inquiries, please contact us at investors@getsodium.com

Ready to own your community?
Launch your platform today.today.

Join thousands of community leaders who have transformed their audiences into thriving social commerce platforms.